The years have passed, and turned into songs

Looking back at 2024

We have been passionate all the way

Relying on unique wisdom and tenacity

Bravely open up new paths in the face of dangers, climb fearlessly, and use outstanding imagination and creativity to draw a unique

picture of quality life in the new era

Technical breakthrough

Technology is the driving force for enterprise development. In 2024, SICAO will continue to focus on technological breakthroughs, increase investment in scientific research,

 and achieve breakthroughs in core technologies.

With years of technological breakthroughs and accumulation, we have successively been recognized as a national high-tech enterprise, a specialized small and medium-

sized enterprise, and an innovative small and medium-sized enterprise, and our soft power has been significantly improved. We continue to consolidate our technological foundation and continue to lead the industry towards higher standards.

Leading product innovation

Thanks to its profound technical accumulation, product innovation is SICAO's core advantage, and the pace of innovation is very stable.

The DA400SPro smart aging cabinet equipped with the Smart Aging system and the one-click smart aging menu make dry aging easier. Innovative products such as wine

cabinet + ice bar, wine cabinet + aging cabinet, wine cabinet + cigar cabinet bring consumers a diverse storage experience. The newly upgraded built-in wine cabinet JC-

250B, with precise temperature control technology and exquisite manufacturing technology, reshapes the model of high-end wine storage... In 2024, we have a deep insight into consumer demand, ignite the market boom with novel products, and extend the imagination of quality life

Content breaks the circle

SICAO actively explores new media layout, multi-platform matrix content operation, reaches users across time and space, listens to fans' voices, and infinitely narrows the distance between brands and consumers

We work together with users, sommeliers, chefs, and bloggers who love sharing to continuously output high-quality content, so that every carefully polished video, every carefully compiled guide to storing wine and growing eggplants, and every surprising discovery of dry-aged food can become a unique and valuable "guide to a better life"

Overseas Expedition

In 2024, SICAO will actively go overseas. From Vietnam, which is just across the border, to the United States, which is across the ocean, we are constantly deepening our presence in overseas markets, spreading "Made in China" to more countries with different languages and cultures, and becoming an indispensable part of people's lives.

SICAO's first overseas branch, Thailand Xinchao, officially set sail. This is a milestone leap that will accelerate the internationalization of SICAO's brand.

Showing off the style

SICAO Xinchao participated in more than 10 large-scale exhibitions at home and abroad throughout the year, including the National Food and Drinks Fair, FHC Shanghai Exhibition, HOTELEX, FHA-HoReCa, NRASHOW, etc. The unique wine cabinets, cigar cabinets, aging cabinets and other products made a wonderful appearance and became the focus of attention, bringing unique high-quality life inspiration to millions of visitors.

Through high-frequency and professional exhibitions, we have established deep connections with more new and old customers, and also gained more recognition and praise. The brand's presence and influence are increasing day by day,

Focus on circle marketing

We are active in many high-end activities, implanting SICAO's brand concept and products into various high-end life scenes to bring unique experience to the elite group pursuing higher quality of life, so that the recognition of high-end professional wine cabinet brands is deeply rooted in the hearts of the people

SICAO's high-end service penetrates into the life of high-end circles. From the storage of fine wine, cigars and tea to the collection of calligraphy and paintings, we use professional cellaring technology and design aesthetics that demand perfection to open up a new way of high-end life.

Double 11 won the first place

SICAO Xinchao has won the first place in Tmall Double 11 category sales and single product sales for four consecutive years. We took the lead in developing the domestic aging cabinet market, and the sales of aging cabinets have always been leading. For consumers who buy professional dry aging cabinets, SICAO Xinchao is an option that cannot be avoided.

The average online customer order price has exceeded 7,000 yuan again, and high-end sales are still leading, firmly maintaining the high-end wine cabinet market. We provide consumers with high-value products and usage experience through more advanced technology, design and services.

Sub-brands are showing their potential

SICAO's sub-brand, nappe, has officially entered JD.com, and its sales on multiple platforms have increased by more than 70% year-on-year, which is a gratifying trend.

As a light home appliance brand for Generation Z, nappe's products are very cost-effective, and the design is very in line with the aesthetics of young people, which is deeply loved by consumers born in the 1990s and 2000s. With the continuous iteration of products, nappe will understand young users more and more, and there is a bright future ahead.

Deeply cultivate channels

We deeply cultivate distribution channels, and have developed nearly 100 domestic and overseas distributors throughout the year, allowing consumers from all over the world to enjoy product purchase and service experience more conveniently. Thanks to the increasingly perfect distribution system, SICAO Xinchao Ripening Cabinet has achieved remarkable results. Not only is it leading in domestic sales, but overseas sales have also achieved rapid growth:

Currently, SICAO Xinchao Ripening Cabinet has entered more than 2,000 high-end restaurants such as Xinrongji, Shengji Restaurant, Steak House, Fumée Fuming, and well-known hotels such as Ritz-Carlton, Songzan, W HotelsMinor Hotels. SICAO Xinchao Ripening Cabinet has become a gourmet secret weapon for many high-end dining scenes such as boutique restaurants and clubs.

Haute couture shines

In 2024, SICAO's wine cabinet and cigar cabinet haute couture business grew strongly, especially overseas orders from Singapore, Thailand, the United Arab Emirates, the United States, Australia and other countries reached a record high.

While the haute couture business is growing by leaps and bounds, we have established closer cooperation with international design agencies to create projects that are more in line with local culture and consumer needs, and combined with the advantages of Chinese manufacturing to achieve delivery beyond expectations,

Grateful and Kind

Users are the foundation of SICAO. We always put ourselves in the shoes of users with a grateful heart, and we must not only create good products, but also create good services. SICAO's "33 Super Service", which is regarded as a benchmark in the industry, has eliminated users' worries to the greatest extent with its service standards that far exceed industry standards.

In the past five years, we have studied traditional cultural classics in depth, insisted on reading the "Tao Te Ching" in the morning on weekdays, and improved our body and mind from top to bottom, conveying the values of "good words, good deeds, and good intentions" to enhance employees' sense of happiness. Many excellent partners who believe in long-termism have been unwaveringly following us from ten years ago because of cultural identity, and have walked hand in hand towards a common dream.

Practicing public welfare

We have been practicing public welfare and helping students. From Lianyi Primary School in Nayong County, Guizhou to Dahuangtian Primary School in Lincang, Yunnan, we have gone deep into remote mountainous areas, joined hands with enthusiastic people from all walks of life to build teaching buildings and sponsor students' "Dream Book Houses", and used small actions to ignite the light of dreams for children in poor mountainous areas.

SICAO Xinchao Tmall flagship store has won Alibaba's "Annual Charity Merchant" for six consecutive years, making every order more warm. At the same time, we also actively donated money and materials to public welfare organizations such as the Chinese Red Cross and Tencent Charity to help disaster relief and ecological environment protection

Sustainable development

Adhering to the business philosophy of "integrity and standardization", we have been rated as a Class A enterprise for tax credit for many consecutive years. We work hand in hand with partners in the industrial chain to lead the industry to develop in a healthy and long-term direction and promote the market to be standardized.

The green, low-carbon and sustainable development path is an inevitable choice for modern enterprises. We actively respond to the country's "carbon peak and carbon neutrality goals, tackle energy efficiency standards, use food-grade materials and strict environmental protection processes, and are committed to pursuing "healthy, energy-saving, and low-carbon" sustainable development, creating a long-term foundation and building a century-old brand:

Climbing Brave · Aim for the Peak

Looking back at 2024

We have the spirit of "dare to be a pioneer"

We have been working hard in the three major fields of professional wine cabinets, cigar cabinets, and aging cabinets, 

pioneering and innovating to bring SICAO to a wider market and promote brand development to a higher level

Looking forward to 2025, we will continue to uphold the mission of "collecting for love" based on new needs, insight into new trends, 

bring high-quality life proposals to consumers, and strive to "become a global industry leader and a respected great company"