On December 20, 2024, SICAO will usher in a special festival: the 19th anniversary of the brand.

19 years is the prime of life for an individual, and for a company, it is at the junction of past achievements and welcoming the future.

As a brand focusing on wine storage and eggplant technology, SICAO has always adhered to the concept of "collecting for love" and continuously improved.

 In the 19 years of precipitation, it has achieved a butterfly change from energy storage to empowerment.

Long-termism impresses people with quality

In 2005, SICAO's first electronic wine cabinet was launched, opening a new chapter in professional wine storage. The following year, SICAO launched its

 first compressor wine cabinet, continuing to lead the industry trend.

One of the first compressor wine cabinet testers put into production is still operating normally, and all functions and accessories are basically intact. Quality 

is the soul of the brand. This antique wine cabinet, which has been in service for 18 years and still sticks to its post, is not only a reflection of SICAO's quality, but also a testimony to its original intention.

Another manifestation of SICAO's long-termism is innovation as the driving force of the brand. With forward-looking technological innovation and unique design ideas, SICAO has been constantly innovating and evolving for 19 years, creating many products that are popular with consumers.

Every step is to think ahead of the user, which is the "true scripture" of SICAO Xinchao to meet the wine storage needs of all generations for many years.

In addition to professional wine cabinets, SICAO Xinchao has also developed a series of products such as cigar cabinets, tea cabinets, and aging cabinets, and launched personalized high-end services, looking for new ideas in innovation, and striving to provide consumers with multi-dimensional high-quality life choices.

^{High-end customized measurement to meet top storage needs}

SICAO’s high-end customization business began in 2008. As soon as it was launched, it created the first non-standard customization project for an internationally renowned hotel with outstanding design and service. With more than 3,000 customization cases accumulated, SICAO has become a model benchmark in the field of wine cabinets, wine cellars, cigar cabinets, and cigar rooms.

Only by demanding perfect service can discerning customers be satisfied. SICAO always adheres to high standards of one-to-one customized services, creating high-end wine storage and eggplant solutions for the elite group.

SICAO's high-end team deeply explores the needs of each customer, blends cellar technology with aesthetic art, creates unique features for each project, and builds a new height for the brand with carefully crafted works.

Innovative Marketing Embraces Digital Transformation

Driven by the wave of digitalization, SICAO actively integrates into the transformation and makes full use of digital channels such as social media and e-commerce platforms to establish closer ties with consumers.

Keeping up with the pace of the new media era, SICAO continues to explore and improve brand marketing, working with users to create high-value content and spread a unique high-quality life concept.

In 2024, SICAO achieved another success. Its Tmall flagship store has been ranked first in the wine cabinet category and single product sales for many consecutive years. The sales of high-end wine cabinets remain the leading, and dry-aging cabinets are also ranked first in the category. The hot sales of products show the brand's lasting and strong market influence and wide recognition of consumers.

Set sail to the world, Chinese smart manufacturing shines in the world

While consolidating the domestic market, SICAO is making every effort to promote the internationalization of its brand, and is constantly expanding its overseas market with product strength comparable to that of international brands, in order to more comprehensively display its products and spread the cultural essence of wine storage, cigar cultivation and food to global consumers.

In the past 19 years, as a professional brand of wine cabinets, cigar cabinets and aging cabinets, SICAO has marketed its products to 73 countries and regions around the world, integrating them into the lives of users around the world.

In 2024, SICAO actively appeared in major exhibitions around the world, from Southeast Asia to North America, and participated in many large-scale international exhibitions with millions of visitors, continuously consolidating the brand's reputation and laying a solid foundation for overseas development.

Thoughtful services add to a better life

High-quality consumer experience is an important factor in brand success. SICAO's "333" super service system, with its promise beyond expectations, not only provides users with worry-free protection, but also raises the industry's service standards to a new level.

SICAO's after-sales service outlets cover most parts of the country and can quickly respond to consumers' door-to-door repair, installation, maintenance and other service needs.

In order to allow consumers to experience products and services up close, SICAO has carefully built offline experience stores in cities such as Beijing, Shanghai, and Shenzhen, and holds wine and food tasting, life aesthetics salons and other activities from time to time, striving to bring a higher quality of life experience to global consumers with excellent products and thoughtful services.

Practicing charity and spreading the energy of love

SICAO firmly believes that excellent products are the cornerstone of brand success, and the long-term development of an enterprise is rooted in its positive contribution to and deep concern for society. The Tmall official flagship store has long been involved in the charity baby program, integrating social responsibility into every sale, and has been named the "Caring Merchant of the Year" for many consecutive years.

In 2011, SICAO officially launched the "Dream Plan". This public welfare project focuses on the education of children in poor mountainous areas. By building teaching buildings and "Dream Book Houses", it provides a good learning environment and rich reading resources for children in mountainous areas. SICAO firmly believes that education and knowledge are the key to changing children's destiny and an important manifestation of corporate social responsibility.

Looking back at the past, we have experienced a glorious journey and 19 years of ups and downs and glory.

Looking to the future, SICAO will continue to innovate in the process of inheritance, 

and work hand in hand with all partners and consumers to move forward towards 

the dream of a "century-old brand".