01 Exhibition Overview: The Global Food and Beverage Trade Super Hub
On November 12th, the 28th FHC Shanghai Global Food Exhibition officially opened at the Shanghai New International Expo Center.
This three-day industry event (from November 12th to 14th) brought together over 3,000 enterprise groups from 50-plus countries and regions. It is expected to attract more than 180,000 global professional buyers to come and negotiate and make purchases.
The FHC exhibition has accumulated 28 years of experience and has become the "preferred stepping stone" for international exhibitors to enter the Chinese market.
This exhibition has reached an even larger scale, with an exhibition area of 200,000 square meters covering the entire venue. It comprehensively covers the entire industrial chain of the food and beverage industry, from raw materials at the upstream to processing equipment at the downstream.
02 Market Trend: Intelligent Meal Technology Facilitates Cost Reduction and Efficiency Enhancement
At this year's FHC exhibition, intelligent meal technology became the focus of attention for numerous catering enterprises and retailers.
In 2025, FHC specially established a global intelligent meal-serving robot ecosystem-themed exhibition, gathering six leading brands from various industries and showcasing cutting-edge equipment such as intelligent cooking machines.
The exhibition has established a global platform for technical exchanges, resource connections and trend discussions, facilitating the transformation of the catering industry from "traditional manual" to "intelligent standardization".
The development of intelligent meal preparation technology is helping Chinese intelligent meal preparation equipment to go global. And the ripening cabinet, as an important device for food display and preservation, has shown a broad market prospect under this trend.
03 Product Presentation: The Differentiating Advantages of the Trendy Aging Cabinet
At this exhibition, the trendy aging cabinet showcased its core technologies: precise temperature and humidity control system, energy-saving design, and user-friendly storage space planning.
"For high-end supermarkets and specialty food retailers, the aging cabinets are not merely storage devices; they are also crucial tools for enhancing product value and consumer experience," the product manager of the new trendy aging cabinets explained at the scene.
In line with the "intelligentization" trend that the exhibition focuses on, the new smart storage cabinet is equipped with Internet of Things technology, which enables users to remotely monitor the equipment status via a mobile app and adjust the operating parameters in real time.
A purchasing manager from a chain of premium supermarkets said, "We are currently looking for a curing cabinet that can enhance the image of our deli section. The design and functions of the new products are very in line with our requirements."
04 Industry Opportunity: Multi-channel Buyers and Precise Matching
This year's FHC exhibition covered importers, distributors, supermarkets and convenience stores, e-commerce new retail, hotels and restaurants, etc., providing an excellent opportunity for trendy mature cabinets to connect with different channels.
The "Food and Beverage Preference Matching Conference" specially organized for the exhibition achieved efficient connections between suppliers and demanders through a database of millions of records and precise intention surveys.
The FHC organizing committee conducted in-depth market research on the demands of the participating brands and specifically invited the purchasing managers from leading retail platforms such as Sam's Club, Yonghui, and JD Supermarket to attend.
These platforms are precisely the potential customers for high-end aging cabinets, providing them with a one-stop purchasing solution.
At the exhibition site, professional buyers were comparing and discussing the different brand's aging cabinets, taking out their phones from time to time to take pictures of the product details. Some buyers opened the cabinet doors to feel the internal temperature, while others carefully examined the technical parameter labels.
"This is not merely a storage device; it is also a powerful tool for enhancing the store's image and increasing sales." A buyer commented after the visit.
Inside the Shanghai New International Expo Center, the flow of people remains bustling. The exhibition area showcasing intelligent food technology continues to gain popularity, indicating the accelerated arrival of the intelligent transformation in the food industry





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