SICAO 19th Anniversary | The original aspiration remains unchanged, and the wonderful story continues.

As a brand dedicated to wine storage and vegetable preservation technology, SICAO New Vision has always adhered to the concept of "treasuring love", continuously improving itself. Over the past 19 years of development, it has achieved a transformation from energy storage to empowerment. 

Long-termism: Touching hearts with quality 
In 2005, the first electronic wine cabinet of SICAO New Dynasty was launched, marking a new chapter in professional wine storage. The following year, SICAO New Dynasty introduced its first compressor wine cabinet, continuing to lead the industry trend.
The first production compressor wine cabinet test machine is still operating normally to this day, with all functions and accessories in good condition. Quality is the soul of a brand. This antique wine cabinet, which has been in service for 18 years and remains on duty, not only embodies the quality of SICAO New Dynasty but also serves as a testament to the firm commitment to the original intention. 
Another manifestation of SICAO's long-termism is that innovation serves as the driving force behind the brand. Through forward-looking technological advancements and unique design concepts, SICAO has continuously introduced new products and undergone iterative improvements over the past 19 years, creating numerous products that are highly favored by consumers.

Each step is designed to meet the needs of users. This is the "secret" that has enabled SICAO New Dynasty to fulfill the storage needs of all generations over the years. 
In addition to professional wine cabinets, SICAO New Dynasty has also successively developed products such as cigar cabinets, tea cabinets, and aging cabinets. They have also launched personalized high-end customization services. By constantly innovating, they strive to provide consumers with multi-dimensional and high-quality lifestyle options. 

High-end customization, meeting the maximum storage requirements 
The new SICAO high-end customization business began in 2008. As soon as it was launched, it demonstrated outstanding design and service, creating the first non-standard customized project for internationally renowned hotels. With a cumulative total of over 3,000 customized cases, SICAO New Dynasty has become a model benchmark in the field of customizing wine cabinets, wine cellars, cigar cabinets, and cigar rooms.

Only by providing perfect service can we satisfy the demanding customers. SICAO New Vision has always adhered to the high-standard one-on-one customized service, creating high-end wine storage and tomato cultivation solutions for the elite group. 
The new SICAO design team delves deeply into the needs of each client, integrating cellar technology with aesthetic art. They create unique features for each project and build the brand to new heights with meticulously crafted works. 

Innovative marketing, embracing digital transformation 
Driven by the digital revolution, SICAO New Dynasty actively embraced the changes and made full use of digital channels such as social media and e-commerce platforms to establish a closer connection with consumers. 
Keeping pace with the new media era, SICAO New Dynasty has been continuously exploring and enhancing its brand marketing strategies. It collaborates with users to jointly create high-value content and disseminate distinctive concepts of high-quality life.

In 2024, SICAO once again achieved remarkable success. The Tmall flagship store has consecutively ranked first in both the wine cabinet category and individual sales volume for several years. The sales of high-end wine cabinets remained at the forefront, and the dry aging cabinets also topped the category list. Behind the strong sales of the products lies the brand's enduring and powerful market influence as well as the wide recognition from consumers. 

Set sail and venture out to the vast ocean. Chinese manufacturing shines across the world. 
The New SICAO brand has been strengthening its domestic market while vigorously promoting its internationalization process. With products on par with international brands, it is continuously expanding its overseas market territory, aiming to more comprehensively showcase its products and disseminate the cultural essence of wine storage, cigar storage and aging. Over the past 19 years, as a professional brand of wine cabinets, cigar cabinets and aging cabinets, New SICAO has sold its products to 73 countries and regions around the world, integrating into the lives of users all over the world.

In 2024, SICAO New Dynasty made a strong debut at various major international exhibitions worldwide, from Southeast Asia to North America. It participated in numerous large-scale international events with a million visitors each, continuously strengthening the foundation of its brand reputation and laying a solid brand foundation for overseas development. 

Zhouzhi Service, Elevating Your Quality of Life 
A high-quality consumption experience is a crucial factor for the success of a brand. The "333" super service system launched by SICAO New朝 has exceeded expectations with its commitments， providing users with worry-free protection while elevating the industry service standards to a new level. 
The after-sales service outlets of SICAO New Dynasty cover most areas of the country, and are capable of promptly responding to consumers' demands for on-site repair, installation, and maintenance services.
In order to enable consumers to have a close-up experience of the products and services, SICAO has meticulously established offline experience stores in cities such as Beijing, Shanghai and Shenzhen. They also hold activities like wine and food tastings and lifestyle aesthetics salons irregularly, aiming to provide global consumers with a higher-quality life experience through outstanding products and considerate services. 

Engage in public welfare and convey the energy of love 
SICAO New Dynasty firmly believes that outstanding products are the cornerstone of a brand's success, and the long-term development of an enterprise is rooted in making positive contributions to society and showing deep concern. The official Tmall store has consistently participated in the Charity Baby Program, integrating social responsibility into every sale, and has been rated as the "Annual Love Merchant" for several consecutive years.

In 2011, the "Dream Project" of SICAO New Dynasty officially launched. This charity initiative focused on the education of children in impoverished mountainous areas. By building teaching buildings and "Dream Libraries", it provided children in these mountainous regions with a favorable learning environment and abundant reading resources. SICAO New Dynasty firmly believes that education and knowledge are the key to changing children's destinies, and they are also an important manifestation of corporate social responsibility. 

Looking back on the past, the glorious journey has seen both hardships and triumphs side by side for 19 years. 
Looking to the future, the new SICAO will continue to innovate while maintaining its heritage, working hand in hand with all partners and consumers to steadily pursue the dream of becoming a "century-old brand". Looking to the future, the new SICAO will continue to innovate while maintaining its heritage, working hand in hand with all partners and consumers to steadily pursue the dream of becoming a "century-old brand".