SICAO 2024 Review | Ride the wind and soar high, not letting go of the passion in your heart.

Technical breakthrough
Technology is the driving force behind the development of enterprises. In 2024, SICAO New Dynasty will continue to focus on technological breakthroughs, increase investment in research and development, and achieve a breakthrough in core technologies. 

Thanks to years of technological breakthroughs and accumulation, we have successively obtained the designations of a national high-tech enterprise, a specialized and innovative small and medium-sized enterprise, and an innovative small and medium-sized enterprise. The soft power of the enterprise has significantly improved. We are constantly strengthening the technical foundation and continuously leading the industry to move towards higher standards.


Leading product innovation
Thanks to its profound technical accumulation, product innovation is the core strength that SICAO New Dynasty is proud of. The pace of renewal and innovation is very stable. 

The intelligent aging cabinet DA400S Pro equipped with the Smart Aging system, with a one-click intelligent aging menu, makes dry aging much simpler. Innovative products such as wine cabinet + ice bar, wine cabinet + aging cabinet, and wine cabinet + cigar cabinet offer consumers diverse and exquisite storage experiences. The newly upgraded built-in wine cabinet JC-250B, with precise temperature control technology and exquisite manufacturing techniques, redefines the standard of high-end wine storage... In 2024, we deeply understand consumer demands and launch novel products to ignite market trends, extending the imagination of quality life.


Content goes beyond boundaries
SICAO New Age actively explores the layout of new media, implements multi-platform matrix content operation, reaches users across time and space, listens to the voices of fans, and infinitely narrows the distance between the brand and consumers. 

We collaborate with passionate users, wine tasters, chefs, and bloggers to jointly create and continuously deliver high-quality content. Every meticulously crafted video, every carefully organized guide for storing and preserving wine and peppers, and every delightful discovery of exploring dry-aged delicacies, can all become unique and valuable "guides to a better life".


Long-distance sea expedition
In 2024, SICAO New Dynasty embarked on an extensive overseas expansion. From Vietnam, which is just across the border, to the United States on the other side of the ocean, we continuously ventured into the global market, spreading "Made in China" to more countries with diverse languages and cultures, becoming an indispensable part of people's lives. 

The first overseas branch of SICAO - SICAO Xinchao in Thailand has officially launched. This is a landmark achievement that will accelerate the internationalization process of the SICAO Xinchao brand.

Show Your Strength and Display Your Grace
SICAO New Dynasty participated in over 10 major domestic and international exhibitions throughout the year, including the National Sugar and Wine Fair, FHC Shanghai Exhibition, HOTELEX, FHA-HoReCa, NRA SHOW, etc. Its distinctive products such as wine cabinets, cigar cabinets, and aging cabinets made a spectacular appearance, becoming the focus of attention and bringing unique high-quality lifestyle inspiration to millions of visitors. 

Through frequent and professional exhibitions and sales events, we have established strong connections with a larger number of new and old customers. At the same time, we have received more recognition and praise. The presence and influence of our brand are increasing day by day.

Launch the circle marketing strategy
We are actively involved in numerous high-end events, integrating the brand philosophy and products of SICAO New Dynasty into various high-end living scenarios, providing a unique experience for the elite group who pursue a higher quality of life, and deeply embedding the brand's recognition in people's minds. 

SICAO's new high-end customization service delves into the lives of the high-end circle. From wine, cigars and tea storage to calligraphy and painting collection, we use the meticulous professional cellar technology and design aesthetics to open up a new way of high-end living.


Won the championship on Double 1
SICAO New Dynasty has consecutively ranked first in sales volume and single-item sales volume in the category of Tmall Double 11 for four years. We were the first to enter the domestic matured meat cabinet market, and the sales volume of matured meat cabinets has always been leading. For consumers who purchase professional dry-aged meat cabinets, SICAO New Dynasty is an indispensable choice. 

The average order value online has once again exceeded 7,000 yuan, and the sales of high-end products remain leading, firmly holding the high-end wine cabinet market. Through more advanced technologies, designs and services, we provide consumers with high-value products and usage experiences.


The subsidiary brand begins to shine.
The subsidiary brand of SICAO New Dynasty - nappe Napa Grape - has officially entered JD.com. With the simultaneous presence on multiple platforms, its annual performance has increased by over 80% year-on-year, showing a remarkable growth trend. 

Nappe, as a light lifestyle home appliance brand targeting the Z-generation, has developed products with excellent value for money. The design is highly in line with the aesthetic preferences of young people and is deeply loved by consumers in their 90s and 00s. As the products continue to be updated, Nappe will become increasingly familiar with young users, and there is great potential for the future.


Deepen channel development
We have been deeply engaged in the distribution channels, and over the course of the year, we have successfully developed nearly 100 domestic and overseas distributors, enabling consumers in various regions to enjoy more convenient access to product purchases and service experiences. Thanks to the increasingly perfected distribution system, the SICAO New Dynasty aging cabinet has achieved remarkable results. Not only has it led the domestic sales, but its overseas sales have also experienced rapid growth. 

Currently, the SICAO New Dynasty Aging Cabinet has been installed in over 2000 upscale restaurants such as Xin Rong Ji, Sheng Ji Restaurant, Steak House, Fumée Fuming, as well as renowned hotels like Ritz-Carlton, Songzan, W Hotels, and Minor Hotels. The SICAO New Dynasty Aging Cabinet has become a culinary treasure for many high-end dining venues and exclusive clubs.


Exhibits outstanding performance

In 2024, the high-end customization business of SICAO's new wine cabinets and cigar cabinets witnessed a strong growth. Particularly, the overseas orders from countries such as Singapore, Thailand, the United Arab Emirates, the United States, and Australia reached record highs over the years. 

While our haute couture business has been experiencing rapid growth, we have strengthened our collaboration with international design agencies to create projects that better align with local cultures and consumer needs. By leveraging the advantages of Chinese manufacturing, we have achieved outstanding delivery results that exceeded expectations.

Be grateful and strive for goodness.
Users are the foundation of SICAO New Dynasty. We always put ourselves in the users' shoes with an attitude of gratitude, and not only create good products but also provide excellent services. The "333 Super Service" of SICAO New Dynasty, which is regarded as the standard by the industry, eliminates users' worries to the greatest extent by adhering to service principles far exceeding industry standards. 


Over the past five years, we have delved deeply into traditional cultural classics. On workdays, we have been committed to morning reading of "Tao Te Ching". We have guided and improved ourselves from top to bottom, spreading values of kindness, good deeds and good intentions, and enhancing the happiness of our employees. Many outstanding colleagues who believe in long-termism have remained steadfast in following since ten years ago, and are working together towards the same dream.

Bow down and practice charity
We have been actively engaged in public welfare education assistance. From the Lianyi Primary School in Nanyou County, Guizhou Province to the Dafangtian Complete Primary School in Lincang City, Yunnan Province, we have ventured into remote mountainous areas, working together with enthusiastic people from all walks of life to build teaching buildings and fund "Dream Book Rooms" for students in impoverished mountainous regions. Through small actions, we have kindled the dreams of children in these impoverished areas. 

The SICAO new era Tmall flagship store has been honored as an "Annual Love Business" by Alibaba for six consecutive years, making each order more meaningful. At the same time, we have actively donated money and goods to various charitable organizations such as the Red Cross Society of China and Tencent Charity Foundation, contributing to disaster relief and environmental protection efforts.


sustainable development
Adhering to the business philosophy of "honesty and standardization", we have been rated as an A-level tax credit enterprise for consecutive years. We have worked hand in hand with our industry partners to lead the industry in a healthy and long-term direction, promoting the gradual standardization of the market. 

The green, low-carbon and sustainable development path is an inevitable choice for modern enterprises. We actively respond to the national goals of "carbon peak and carbon neutrality", strive to improve energy efficiency standards, adopt food-grade materials and strict environmental protection processes, and are committed to pursuing "healthy, energy-saving and low-carbon" sustainable development, thus building a long-lasting business foundation and establishing a century-old brand.
Looking back at 2024, with the spirit of "being a pioneer", we have been deeply engaged in and innovating in the three major fields of professional wine cabinets, cigar cabinets, and aging cabinets. We have brought the SICAO New Era brand to a broader market, promoting the brand's development to a higher level. 

Looking forward to 2025, we will continue to uphold the mission of "preserving love", based on new demands and insights into new trends, to propose high-quality life solutions for consumers, and strive forward towards the vision of "becoming a global industry leader and a respected great enterprise".